KERALA'S NO 1 MOBILE MARKETING TRAINING INSTITUTION IN ERNAKULAM

 

Mobile marketing is a way to promote products or services through mobile devices. With this strategy, target consumers access location and time-sensitive customized content that promotes certain products, services, or ideas.

 

 

Why is mobile marketing important?

• Users spend 89% of their time on mobile apps, making mobile devices dominate communication.
• The overall view and amount of content on mobile devices are simplified due to their smaller size. As mobile devices are smaller and lighter than computers, users can easily carry them everywhere and make purchases at any time they want.
• Mobile hastens the time to purchase by 20 percent.
• Compared to a year ago, 50 percent of smartphone users expect to buy something immediately while using their devices.
• Ninety-one percent of smartphone users plan purchases or buy individual items after seeing relevant ads.
• 2/3 of customers who use smartphones are likely to purchase from businesses that have apps or mobile websites with content customized to their location.
• Forty percent of online transactions occur on mobile devices.

 

Benefits of Mobile Marketing

• Text messaging is easy and comparatively cheap. If we take traditional advertising methods such as TV ads or printing ads into account, SMS is obviously cheaper. Like ad formats such as PPC or email marketing campaigns, text messages are pretty easy to send and they require no technical skills.
• SMS has a high CTR. Since people consider communicating via their mobile devices more private than emailing for example, they check their phones more often and never ignore messages. Users only share their phone number with their favorite companies, so they are already waiting for your promotions.
• Especially useful for local businesses. Local companies can easily tell their loyal customers about hot deals, the latest arrivals, and special offers via SMS. Clients won’t miss this chance to drop in to check out your offers.

Types of Mobile Marketing

• Mobile app marketing
• In-game advertisements
• Quick-response barcode
• Mobile banner ads
• Proximity or Bluetooth marketing
• Voice marketing
• SMS